Gillette has launched ‘The Honest Player,’ a short film featuring George North along with historic moments from previous Lions Tours. The film celebrates Gillette’s partnership with the British & Irish Lions highlighting the importance of preparation and precision for men to be their best – a common value shared by both Gillette and the Lions.
The emotive film, with voiceover taken from the original Jim Telfer speech, focuses on the preparation and commitment that George has to his craft to be the very best he can be. The attention to detail, the endless hours on the training pitch, the runs, gym sessions and building a mindset to succeed with moments of reflection; all these things play a critical part in the preparation off pitch to delivering the precision on it.
The film features the Gillette Fusion range – with five high-performance blades on the front for a close, comfortable shave, and a precision trimmer on the back to help guys shape their own style.
It takes a relentless determination and character to be a Lion and Gillette will be helping to prepare the team in order for them to deliver at the precise moment, in what is set to become the biggest sporting event of 2017; a tour consisting of 10 games played throughout New Zealand between June 3 and July 8, including three Test matches against the double World Champions.
Jim Telfer, a coach on the British & Irish Lions successful tour of South Africa in 1997, said: “When it comes to competitive sport there’s nothing more important than preparation. Preparing off-pitch is what enables you to be precise on-pitch; executing the crucial plays that will set you apart from the other team. Being selected for the British & Irish Lions is one of the greatest honours for a player from the home nations. The pressure they’ll face is surmounted by nothing else. They need to be prepared both mentally and physically for what they’re going to face in New Zealand.”
Gillette & Venus Brand Manager Matt Thomas said: “The sponsorship of the British & Irish Lions, one of the world’s most famous rugby teams, is something we’re very proud of. At Gillette, we aim to help men look, feel and be their best by preparing them for what lies ahead. The idea of preparation is synonymous to both Gillette and the British & Irish Lions and this is something we wanted to portray in our film with George. ‘The Honest Player’ talks to all guys and shows that with the right preparation and precision they can achieve great things.”
Gillette will bring the partnership to life in all major retailers across the UK through a competition offering consumers the chance to win the ultimate trip to New Zealand to watch the Lions. Gillette has been helping men be the best they can be for over 100 years, constantly innovating to deliver both performance and precision within its product offering. The British & Irish Lions have a proud heritage of bringing together the best of the best from across four nations.
For additional information on Gillette, as well as information on Gillette’s full lineup, including the latest shaving innovation, Gillette Fusion ProShield, please visit: www.gillette.co.uk.
For over 110 years, Gillette has delivered precision technology and unrivaled product performance – improving the lives of over 800 million men around the world. From shaving and body grooming, to skin care and sweat protection, Gillette offers a wide variety of products including razors, shave prep (gels, foams and creams), skin care, after shaves, antiperspirants, deodorants and body wash. For more information and the latest news on Gillette, visit http://gillette.co.uk/en-gb. To see our full selection of products, visit https://www.gillette.com/shop-now/en-GB/index.shtml
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.
About Procter & Gamble UK and Ireland
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Fairy®, Febreze®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II® and Vicks®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com/en_UK for the latest news and information about P&G and its brands.
About the British & Irish Lions
The British & Irish Lions first toured in 1888 and has become established as the world's best loved touring team. The Lions tour one of the Southern Hemisphere rugby nations every four years, visiting South Africa, New Zealand or Australia once every 12 years. The Lions Tour of New Zealand in 2017 will consist of 10 games played throughout the country between June 3 and July 8, including three Test matches against the double World Champions.
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